NEON16, the renowned Latin media powerhouse, has recently made an exciting acquisition. They have welcomed ARRO MEDIA, a leading music marketing and social media agency founded by Cristina Arcay, to their ranks. This merger marks the union of ARRO MEDIA’s expertise with NEON16’s innovative approach to cultural storytelling and experiential activations.

The newly rebranded AM16 AGENCY has long been at the forefront of Latin music and culture, revolutionizing the industry with its groundbreaking strategies. Their impressive client roster includes industry giants such as SHARK NINJA, META, ADIDAS, RED BULL, NFL, XBOX BACARDI, and THE LATIN GRAMMY CULTURAL FOUNDATION. They have also collaborated with influential artists like THALIA, TAINY, DANNA PAOLA, and JUAN LUIS GUERRA.

Through this partnership, AM16 brings its entire client portfolio and a team of experts, creatives, strategists, and designers to the table. Cristina Arcay, the founder of ARRO MEDIA, will assume the role of Co-President alongside Gerry Rojas, NEON16’s newly appointed Chief Marketing Officer. Rojas brings a wealth of experience in entertainment marketing, having led successful campaigns for NBCUniversal, the Latin Recording Academy, and People en Español.

To learn more about AM16 AGENCY and their offerings, please visit their official website at https://am16.agency/.

Photo: L to R: Tommy Mottola, Cristina Arcay, Gerry Rojas, Lex Borrero / Courtesy of AM16 Agency

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